Subaru has reported a "500% increase in planned social and viral engagement" last week. How did they achieve this? By combining social networking, quality vehicles like the Subaru Impreza, and some Super Bowl advertisements.

Subaru and Animal Planet's "Puppy Bowl VII" joined forces, asking owners across the country to walk their dogs on game day. Supporters pledged on Subaru.com and the auto maker's Facebook page.

More than 116,000 people signed up…

Football fans aren't the only ones that get geared up for the Super Bowl. The grand finale of one of America's favorite pastimes, the event offers automakers prime ad space. For, those who can afford it anyway? spots cost about $30 million per 30-second ad.

Subaru is one automaker that could certainly afford to foot the bill if they wanted to. After all, it was one of 2010's most successful car companies…

Subaru of America, Inc. Reports Record January 2011 Sales

--Sales continue to climb in fourth calendar year of growth --

-- up 21% year-over-year--

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ -- On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

The company finished 2010 as a top 10 sales brand…

Year after year, Subaru has been building a reputation for safety and reliability. From families to outdoor enthusiasts, the brand has developed a loyal following of drivers. If you or someone you know drives a Subaru, you can rest assured it was a wise decision.

Polk Automotive Loyalty Awards

Best-selling all-wheel drive vehicle in its segment for the past five years.
-    2011 Subaru Impreza
-    2011 Subaru Impreza WRX

Ninety-five percent of Subaru vehicles built in…

That focus was what Mahoney brought upon his return to Subaru in 2006. For the last four years, Subaru's ad slogan and strategy has been, "Love. It's what makes a Subaru a Subaru." It signaled a shift from a largely rational message scheme touting all-wheel-drive, safety technology and boxer engines to one that talked about those things in an emotional way. "The big insight for us was pretty simple," says Mahoney. "Subaru owners…