What an amazing weekend here in Colorado! The weather was acting its usual self; unpredictable. A few of us from Heuberger Subaru went to see the Leukemia and Lymphoma Society's Man and Woman of the year event in Denver, it was amazing. They were able to raise tens of thousands of dollars to help families and the medical community continue to do battle against a relentless disease. To think, the weekend all began with…

 
So Subaru and Toyota have been hard at work on a concept that reminds this writer of something like the Toyota Supra or possibly even the Batmobile. It will be offered through Subaru as a rear-wheel drive, 4-cylinder Boxer engine Sport coupe. With the Subaru Tribeca being axed from the lineup this might just be the breath of fresh air needed for a manufacturer that only sports a handful of model choices to begin with…

Subaru of America, Inc. Reports Record January 2011 Sales

--Sales continue to climb in fourth calendar year of growth --

-- up 21% year-over-year--

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ -- On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

The company finished 2010 as a top 10 sales brand…

That focus was what Mahoney brought upon his return to Subaru in 2006. For the last four years, Subaru's ad slogan and strategy has been, "Love. It's what makes a Subaru a Subaru." It signaled a shift from a largely rational message scheme touting all-wheel-drive, safety technology and boxer engines to one that talked about those things in an emotional way. "The big insight for us was pretty simple," says Mahoney. "Subaru owners…

Here is a quick update for all those, like myself, waiting on a Subaru Hybrid....

"Before Subie fans give up all hope on an all-wheel drive high-mpg hybrid, take notice of a report last week from U.K.'s Autocar website, indicating that Subaru will eventually roll out a number of styling changes that "are likely to feature on a string of new cars, including the Subaru version of the Toyota FT-86 sports coupé and…

So, as I sit and consider some ways to make this coming year better then the last, grow into a better person, and obtain the goals I set in the beginning of the year, I want to share something that I stumbled upon as I read through a few posts about this 'resolution' time of year. I guess this is the main issue that I see with people failing to obtain the goals they set…

Subaru named Best Mainstream Brand

Forester, Outback and Legacy Top Respective Categories

Cherry Hill, N.J., November 17, 2010 - Subaru of America today announced that it has received four Residual Value Awards from ALG (Automotive Lease Guide). The ALG Residual Value Awards recognize the vehicles predicted to retain the highest percentage of original price after a conventional three-year period.

The company, which is enjoying record sales in 2010, won awards in several categories:

For many, Subaru is synonymous with all-wheel drive. A smaller group instantly equates the automaker with rally racing and performance. And for a surprising number of people we talk with, any mention of Subaru still conjures the iconic BRAT introduced in the late seventies. Very few, though, associate the automaker with excellent resale value. But this year Subaru tops Honda, Toyota and other usual suspects as our 2011 Best Resale Value Award recipient for best…

CAMDEN, N.J., Dec. 16, 2010 /PRNewswire/ -- With paint in their hair and smiles on their faces, Subaru of America employees got a first-hand look today at the power of Big Brothers Big Sisters' mentoring relationships.  To celebrate the company's national "Share the Love" campaign, employees created a mosaic with Big Brothers Big Sisters of Burlington, Camden and Gloucester Counties mentors and mentees and experienced how Subaru's support of the long-term mentoring program…

Adversity is defined as: adverse fortune or fate; a condition marked by misfortune, calamity, or distress... Sometimes, the most adverse situations we encounter in our lives are actually the ones that end up defining us. Then again, sometimes those situations decimate us, and leave us in a perpetual state of shock. Diane Van Deren is no stranger to the unique sting of adversity. She spent ten years battling debilitating epileptic seizures, only to finally undergo…