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Subaru of America, Inc. Reports Record January 2011 Sales

--Sales continue to climb in fourth calendar year of growth --

-- up 21% year-over-year--

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ -- On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

The company finished 2010 as a top 10 sales brand…

Focus on Owner Loyalty

That focus was what Mahoney brought upon his return to Subaru in 2006. For the last four years, Subaru's ad slogan and strategy has been, "Love. It's what makes a Subaru a Subaru." It signaled a shift from a largely rational message scheme touting all-wheel-drive, safety technology and boxer engines to one that talked about those things in an emotional way. "The big insight for us was pretty simple," says Mahoney. "Subaru owners…

Hybrid News

Here is a quick update for all those, like myself, waiting on a Subaru Hybrid....

"Before Subie fans give up all hope on an all-wheel drive high-mpg hybrid, take notice of a report last week from U.K.'s Autocar website, indicating that Subaru will eventually roll out a number of styling changes that "are likely to feature on a string of new cars, including the Subaru version of the Toyota FT-86 sports coupé and…

Subaru Owners Asked to Help Trapped Cars

People know what power Subaru cars have, and how respected they are - and if you own a vehicle like Subaru's Outback, you may be asked to help out in a pinch.

According to reports, people driving Subaru cars will become very popular during bad weather conditions, at least it is suggested they try. The manufacturer claims that motorists happy enough to own Subaru cars will be called on to rescue other rides trapped in…

Subaru named Best Mainstream Brand

Forester, Outback and Legacy Top Respective Categories

Cherry Hill, N.J., November 17, 2010 - Subaru of America today announced that it has received four Residual Value Awards from ALG (Automotive Lease Guide). The ALG Residual Value Awards recognize the vehicles predicted to retain the highest percentage of original price after a conventional three-year period.

The company, which is enjoying record sales in 2010, won awards in several categories:

2011 Best Resale Brand: SUBARU!!!

For many, Subaru is synonymous with all-wheel drive. A smaller group instantly equates the automaker with rally racing and performance. And for a surprising number of people we talk with, any mention of Subaru still conjures the iconic BRAT introduced in the late seventies. Very few, though, associate the automaker with excellent resale value. But this year Subaru tops Honda, Toyota and other usual suspects as our 2011 Best Resale Value Award recipient for best…

Share the Love update with Subaru of America!

CAMDEN, N.J., Dec. 16, 2010 /PRNewswire/ -- With paint in their hair and smiles on their faces, Subaru of America employees got a first-hand look today at the power of Big Brothers Big Sisters' mentoring relationships.  To celebrate the company's national "Share the Love" campaign, employees created a mosaic with Big Brothers Big Sisters of Burlington, Camden and Gloucester Counties mentors and mentees and experienced how Subaru's support of the long-term mentoring program…

Milesforamission.org

Adversity is defined as: adverse fortune or fate; a condition marked by misfortune, calamity, or distress... Sometimes, the most adverse situations we encounter in our lives are actually the ones that end up defining us. Then again, sometimes those situations decimate us, and leave us in a perpetual state of shock. Diane Van Deren is no stranger to the unique sting of adversity. She spent ten years battling debilitating epileptic seizures, only to finally undergo…

Black Friday

So, yesterday was Thanksgiving. I, like most people, ate WAY too much food and slept like a baby after the hurricane of mashed potatos, gravy, casserole, turkey, pie, ice cream, and whatever else you can think of finally subsided. Heuberger is definitely open for business today and from what I can tell there is a healthy buzz in the air as we approach eleven a.m. on this Black Friday 2010.

In the spirit of?

Adopt til'you drop


Heuberger Motors is partnering again this year with the Humane Society of the Pikes Peak Region in an event called "Adopt til'you drop." Conveniently, this event runs in conjunction with Subaru of Americas 3rd annual "Share the Love" campaign. The Humane society is currently in the running for a $10,000 grant provided by the ASPCA, which interestingly enough, is also one of the 5 organizations benefitting from "Share the love." Both events will…